10 Corso Como is celebrating its 30-year milestone with a range of exhibitions and special collections during the Salone del Mobile and Milan Fashion Week this month.
As reported, 10 Corso Como has been through some growing pains, with recurring rumors about its future and its business stability. Although financial details about the deal with Fausti have not been disclosed, Fausti has been turning the business around and investing in its development.
The store is located in and identified with the street of the same name and has contributed to the development of its neighborhood. The address includes the store, a restaurant and café, a gallery and a bookshop, which has recently been expanded. Sozzani was also a precursor in understanding how food would increasingly become a cornerstone of retail, rolling out a food line with Galateo & Friends after launching a luxury oil and vinegar combo in 2010 at Maison & Objet in Paris, introducing chocolate and honey, for example. The two will partner again for another set to be delivered in time for Christmas.
Retailers have increasingly been touting the importance of shaping stores as destinations offering an experience, which is par for the course for 10 Corso Como. A corner is dedicated to Fornasetti, and fine designer carpets based on the projects by Andrea Branzi, Richard Hutten, Alessandro Mendini and Nynke Tynagel, edited by Stefano Giovannoni for Qeeboo, will pepper the store.The exhibition “Nanda Vigo: Incontri ravvicinati/Close Encounters” kicks off on Sept. 4, celebrating the Milanese architect, artist and designer. Danish design brand Fritz Hansen will present the famed chairs designed by Arne Jacobsen in a color palette created by Sozzani.
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