Variety’s Entertainment and Technology summit featured a host of conversations surrounding the use of advertising in media and the ways in which perpetually advancing technology is constantly…
Sony has a “long life” plan for “Spider-Man” including several shows and a separate universe, even after it’s split from Marvel. “Spider-Man was fine before the event movies, did better with the event movies, and now that we have our own universe, he will play off the other characters as well,” Sony Pictures Entertainment chairman and CEO Tony Vinciquerra said. “I think we’re pretty capable of doing what we have to do here.
“That was really our beginning of us really looking at experiential, ‘how can our brand really engage with our fans how they want us to engage?’ because they invited us into their lives,” Jennifer Arnoldt, Taco Bell’s senior marketing director of retail, engagement and experience, said of the fast food restaurant’s decision to open a hotel in Palm Springs for five days which saw bachelorette and 21st birthday parties as well as a honeymoon and an engagement.
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