12 Jovani Dresses That Prove Why the Brand Is Viral on TikTok

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12 Jovani Dresses That Prove Why the Brand Is Viral on TikTok
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JOVANI: popular in Y2K, and just as popular now.

, the outfit was intended to symbolize the classic pageant look, and Roach knew there was no better label to work with on the design. In fact, Megan's Jovani dress featured the glamorous design flourishes that the evening wear brand is known for.

Jacob Maslavi founded the company in 1980, eventually passing the reins to his sons, Saul and Abraham. Ever since, the New York-based retailer — stocked across 2,000 stores worldwide — has become a mainstay for formalwear. Its so popular, in fact, the company created an affordable subsidiary line,

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