From SKIMS to PopSockets, companies are doing their part to help their communities and those impacted by the outbreak
is supporting hospital-employed brides-to-be with its new Heroes Collection. As a sign of appreciation for all their efforts on the front lines during the coronavirus pandemic, the bridal company first starting offering free wedding dresses to hospital workers in China. Now, Pronovias Group is bringing the initiative to engaged doctors and nurses, as well as hospital janitorial and cafeteria workers, to multiple countries worldwide.
In a statement, Pronovias CEO Amandine Ohayon emphasized how “grateful [we are] for these heroines in hospitals around the world putting their own life at risk to save others’ lives relentlessly.” She added, “Donating our wedding dresses to wonderful women is the least we can do to bring happiness and joy to their wedding day, making them look and feel their best.”.
The company has also stopped taking payments from salons and smaller businesses that sell its products, and the L’Oréal Foundation has donated 1 million euro to different organizations providing aid to those in need, along with hygiene supplies like soap and shampoo. L’Oréal Group CEO and Chairman Jean-Paul Agon said, “In this exceptional crisis situation, it is our responsibility to contribute in very way possible to the collective effort.”wants to shine a light on those working to keep their communities staying positive and safe. The Modern Day Heroes campaign gives anyone the opportunity to nominate someone they believe deserves that title.
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