While crypto and blockchain have their share of enthusiastic pioneers, these industries can’t survive and thrive without attracting new users.
Many cite the space’s tech-forward complexity as a barrier, but does it have to be? And are industry leaders adding to the problem by not working to reach prospective users where they are?
The close-knit nature of the blockchain and crypto industries can be both a strength and an impediment, and it may be time for insiders to step outside echo chambers to better understand what prospective new users want to know and how to give them that information. Below, 16 members ofStay true to transparency and decentralization
We must stay true to the objectives of the blockchain industry: transparency and decentralization. If leaders promote these traits in their discussions about the industry and its products, they put prospective customers in a much better position to understand the industry. Since everything is verifiable on-chain, it is much easier for customers to test what’s said over blindly believing. –
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