Daily News | 1970: In Philadelphia, consciousness got nation’s biggest boost
As Thacher Longstreth remembers it, it all began when he, as president of the Greater Philadelphia Chamber of Commerce, agreed to meet a couple of young men who were planning something called Earth Day for the spring of 1970.
It all sprang from U.S. Sen. Gaylord Nelson’s idea for a national event on the environment, first voiced in September 1969. Nelson, a Wisconsin Democrat, envisioned then a nationwide series of teach-ins, mostly on college campuses; the term Earth Day was born later. “I had just gotten degrees in both law and city planning at Penn,” Furia said in a telephone interview, “and in my graduate thesis had written that the way to develop programs was to use the mass media to bring your ideas to the ordinary people and get them accepted.
“Many of the more radical members of our committee did not like the idea of going to the chamber, thinking this was going to the enemy,” Furia recalled. “But we needed the business community. We’d gotten some seed money from the Philadelphia Gas Works, but we needed more.” With support increasing, and with college organizations raining ideas upon him, Furia decided that Philadelphia would have an Earth Week, not merely an Earth Day.
“Ummmm, bag. What are you doing?” a well-dressed businessman asked, leaning over one of the burlap mounds. “I’m dying,” it gasped. “What time is it?” shrilled another. “Too late,” boomed a third. The message got across: Clean up the environment before it swallows us.
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