20 new emojis revealed on WorldEmojiDay — but over 80K are needed for true inclusion, expert says
July 17th is World Emoji Day. And according to an expert in the fun little emoticons, there’s a lot to celebrate, as five billion messages featuring at least one are used daily — via Facebook alone.“In 2017, Facebook released a study that revealed that every single day across their messaging platform, five billion messages featuring at least one emoji were sent,” Ken Broni, the world’s first emoji translator and researcher, tells Yahoo Lifestyle.
Also, Broni said, “I have seen an eggplant [emoji] used as an actual eggplant, and the recipient misinterprets the alternate meaning. That could lead to some very awkward interactions.” Like with most forms of communication, brand new emojis can present challenges. “We’re seeing a lot of different design convergence in recent years, and we’ve had a lot of emoji fragmentation in the past,” said Broni. “That’s when you send one design to a friend of yours, and if they have a different phone it can look very, very different.” They also present cultural discrepancies across the globe.
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