Ad giant GroupM says TV ad spending is 'soft,' but streaming services will 'account for multiple billions of dollars' once they hit scale. U.S. ad growth, excluding political spending, to slow in 2020 amid economic trends despite Summer Olympics.
U.S. ad gains will slow excluding election spending as the economy normalizes and TV ad spending is"soft," but streaming services will"account for multiple billions of dollars" once they hit scale, GroupM predicts.
U.S. political advertising is expected to hit $9.8 billion or more in 2020, compared with a projected $2.1 billion in 2019 and $8.4 billion in 2018, boosting growth to 8.1 percent next year due to the elections, GroupM said, but highlighted that its core forecast excludes political spending “because the scale of this activity meaningfully distorts year-over-year growth.”
The 2020 Summer Olympics in Tokyo will “provide some marginal benefits, although we note that it can be difficult to identify the degree to which Olympic activity captures spending that would already have occurred or if it causes incremental spending to flow into the advertising market,” according to the firm.
Advertising revenue to pure-play internet-based companies will grow by 20 percent this year to $127 billion, representing a 50 percentage share of the overall U.S. ad market, and 13 percent in 2020, the firm projects. Discussing political advertising in 2020, GroupM said trends indicate that "fundraising through the end of 2020 will exceed $10 billion and could approach $12 billion for federal races, of which somewhere between 60–70 percent would likely be disbursed during 2020. Local, nonfederal races are tracked separately... data from FollowTheMoney.org indicates that in 2018, there was a total of $8.7 billion in fundraising during that calendar year alone.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Teen 'Judge Dredd' Among All-Ages '2000 AD' Comics Set for 2020The '2000 AD Regened' program will expand to four issues next year after a sales success this year.
Leer más »
Turkish economy returns to growth, government eyes acceleration in 2020Turkey's economy grew 0.9% year-on-year https://tmsnrt.rs/2P6vV18 in the th...
Leer más »
2020 candidate Elizabeth Warren shares emotional moment with young voter'Give me a hug': 2020 candidate Elizabeth Warren shares emotional moment with young voter over struggle for acceptance.
Leer más »
Election 2020: Tom Steyer Wants to Rewrite Rules for Big CorporationsBillionaire Tom Steyer sat down with WSJ’s Greg Ip to discuss the economic challenges of climate change and how he would treat big banks if he were president.
Leer más »
Immigration is a dicey issue for 2020 Democrats as they seek Latino voteDespite large majorities of Democrats and Latinos who support the liberalization of immigration laws, the party’s 2020 presidential candidates are finding it’s still a dicey issue on the campaign trail. - NBCLatino
Leer más »
NFL: Tom Brady had better heed warning signs when considering 2020
Leer más »