Here's an undisguised look at the updated gas-fed F-150, as Ford CEO Jim Farley said the company will prioritize the truck's hybrid powertrain.
However, spy photos give us an early undisguised look at the facelifted pickup truck, specifically the top-spec Platinum model.
Ford CEO Jim Farley assuaged the potential fears of many traditional F-150 shoppers with forward-looking statements regarding internal-combustion and hybrid powertrains—rather than a push toward electrification. The refreshed 2024 Ford F-150 has been spotted undisguised ahead of its scheduled reveal next month at the Detroit auto show. As we can see in the images captured by our spy photographer, Ford's gas-fed half-ton pickup truck will get slight revisions over the outgoing model year.
While we can only see cosmetic changes, the photos give us a good look at the F-150's revised grille, headlights, and front bumper, specifically on the top-spec Platinum model. We also have a shot of the truck's new-look taillights. As people can see, it's nothing groundbreaking, but perhaps there will be other tweaks inside or under the hood. For that, we'll have to wait until the official debut.
"We believe demand for our internal-combustion and our hybrid portfolio will be . . . potentially longer and richer than most expected," he told reporters. "We made sure Ford is profitable as we move through this ICE-to-EV transition."also confirmed the popularity of Ford's hybrid trucks and underscores why the brand would double down on the hybrid model, with 10 percent of all F-150s and 56 percent of all Mavericks sold being hybrid models.
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