When a crisis strikes, entrepreneurs show their value by innovating, ramping up, and helping each other.
"The initial model was for seniors because that's the group with the highest cost of care," said McLaughlin."They often have comorbidities [two chronic diseases or conditions in a patient] and need additional support for new disease states or as they transition from inpatient care to outpatient care." Since then, WHH has broadened its model. In San Diego, it's working with people with a mental health diagnosis.
McLaughlin has the background to succeed. Her undergraduate degree is in business and finance and graduate degree is in health policy. In addition to a nearly 30-year career in telemedicine, she's held several leadership positions in telemedicine industry organizations, such as the American Telemedicine Association and Interstate Telehealth.
One of the unique aspects of WHH's model is that it takes advantage of existing infrastructure then layers in its secret sauce. It uses Vivify Health's Pathway Remote Care Platform in combination with a large national call center specializing in health. WHH trains the call center's customer service team using its proprietary protocols."This is a great opportunity for service workers who are losing their jobs to find employment pretty quickly," said McLaughlin.
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