These 3 founders share how they created safe spaces on Instagram for the Latinx community that supports them.
Daughter of An Immigrant, Shop Latinx, and Jen Zeano Designs all have two important things in common – they all started with zero followers on Instagram and a mission to build a community while building a brand.
Below the three founders share why they brought their brands to life and how they built up their community on Instagram. Daughter of An Immigrant “Approach Instagram like you’re building a private social club,” notes Garcia. “Approach it as if every post is an invitation to the world to join your social club. This takes your Instagram post from a sales narrative to a community-building one. Also, make your vision and goal clear by crafting content that is consistent around your messaging. Don’t be afraid to build a niche.” Brittany Chavez founded Shop Latinx in 2016 as a hub for Latinx creators, artisans, and small business owners.
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