3 reasons why Tim Cook could create a multibillion-dollar entertainment industry with Apple's new headset
has a chance to bring me and millions of other people who aren't gamers, into an exciting new world. I don't really want to kill zombies.What I want is Star Trek's holodeck: I want to be in the room when Mr. Darcy spars with Elizabeth Bennet. I want to belt out a rock and roll song on a huge stage in front of thousands of fans, even though I don't play an instrument.
I believe that there's an opportunity to create a completely new kind of information-and-entertainment system that appeals to people like me. This has the potential to be a multibillion-dollar market beyond the realm of hardcore gamers.1.Apple has designed powerful new chips, along with the operating system and the device itself. It promises to be comfortable to wear with adjustments for all sorts of eyes and vision needs.
While some may pooh-pooh the chances of this device, particularly with its astounding cost, and predict its fast demise, I disagree. In a few years, perhaps a decade, Apple will have all the pieces firing, and for a more reasonable price. Apple under Cook has historically been patient with its hardware devices in new markets, and Cook must know that in this case, extra patience is required.
And Apple may be the only company in the world that can tease out the promise of virtual reality/augmented reality for mass consumer appeal. I for one, am rooting for it.Subscribe to push notifications
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