The latest edition of the AppsFlyer Performance Index includes interesting data on several mobile app user acquisition trends, three of which I think are important for the upcoming year.1.
Fraudulent app ad networks have consistently presented problems for app marketers, but the AppsFlyer report reveals that things are starting to trend in the right direction. In 2019, install share from fraudulent networks fell 60 percent, while cleanly-sourced app installs increased by 25 percent.Bad ad networks ultimately cause app marketers to waste their budget by allocating resources toward fake users.
However, this can also influence a marketer’s willingness to more closely evaluate and work with emerging players in the app marketing world. Rather than be content to stick with the same platforms that have been delivering decent results up to now, become willing to form new collaborative partnerships that can fuel further growth.available for today’s smartphone users. But finding a good network to plug into, leverage retargeting and creating smart partnerships will give you a leg up.
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