$300 million Cameo hired a TikTok exec to lead its international expansion, as the celeb shout-out app looks to add Bollywood and K-Pop stars

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$300 million Cameo hired a TikTok exec to lead its international expansion, as the celeb shout-out app looks to add Bollywood and K-Pop stars
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Cameo CEO Steven Galanis hopes to bring global talent like Bollywood actors and K-Pop stars to the app and to fend off global copycat apps.

valued at $300 million in its latest funding round in July

An average Cameo is priced around $62, and talent set their own prices for the messages they sell and keep 75% of the revenue. The app generates an average 10,000 cameos a week, the company said. Cameo CEO Steven Galanis told Business Insider that Henriquez's international experience at TikTok was what drew Galanis to hire him.

Cameo recently launched in-app booking, and since then, users have paid for cameos in 11 different currencies, Galanis said. He also spoke about his aim to bring bring popular global talent like Bollywood actors, K-Pop stars, and athletes, to the app.

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