Online retail behemoth Amazon is at it yet again, reportedly pursuing standalone grocery stores of its own, with aggressive growth plans over the next coming years.
, Amazon is pursuing standalone grocery stores of its own, with aggressive growth plans over the next coming years. The first location is slated to open in Los Angeles, potentially before the end of the year, according to the report.
This news follows yesterday’s headline that Whole Foods is consolidating its 365 format into its traditional stores, ending that three-year experiment.already owns 450 or so Whole Foods stores and has also been opening up Amazon Go convenience stores, with 10 of these open in three markets: Seattle, San Francisco and Chicago.
The new chain will likely be focused more on mainstream grocery products rather than the focused natural and organics offering of Whole Foods. For customers looking for Coca-Cola, Cheerios, Tide or any of the mainstream CPG products, Whole Foods doesn’t meet that offer. And even with the traditional CPG market being challenged , this is still where the bulk of food retail is sold.will likely be more price competitive.
For now, it will be a game of wait-and-see. What is clear is that Amazon is fully committed to expanding its retail footprint. There are similar rumors in the market of Amazon Basics apparel stores popping up and larger general-merchandise-focused stores that combine elements of Amazon Books and Amazon 4 Star.
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