You don’t need expensive equipment, a $10,000 ad budget or dumb luck to create a video that gets as many views as an episode of The Bachelor. All you need is a smartphone, a microphone and this four-step plan designed by Katya Varbanova.
"Ideally, you want to make your audience think, 'This video just expressed what I feel better than I could!’” she advises.
Getting right down to the strong emotion that your potential audience is dealing with most, will bring about the most engagement. So you must get clear about the emotion behind your target audience’s buying behavior - then speak to that.Take your audience on a journey and tell them a story. Add some drama, some highs and lows, suspense, etc. We watch videos to learn something or be entertained.
And don’t forget the cliffhangers! There is a reason we all clung to the edge of our seats every time a new Game Of Thrones episode ended - the epic cliffhangers. This kept us coming back for more week after week - even waiting a full year for the last season to air. Draw your audience in with intrigue, and leave them wanting more.Tease your video - just like those movie trailers you see being shown a year in advance of the release date. Well, not that far in advance, but you get the idea.
Just make sure you deliver on the content! No one likes going to a movie where the trailer was better than the actual film. So be sure to follow the rules above and create something epic.Aim for a thousand shares in one day . Once you hit that number, it will easily grow.can really take some of the heavy lifting off of you. PostSpeaker allows your customers, friends, fans, etc. to sign up and have your marketing message sent out via social on the same day and time.
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