A survey by Car Gurus suggests that nearly half of current pickup truck owners would consider an electric truck soon.
, and other electric pickup trucks, awareness of electric vehicles is increasing and attitudes are changing.One surprise in this year’s survey is how willing pickup truck owners are to change brands in order to get what they want. According to, most truck buyers are open-minded when it comes to the brand they drive. 78% said they would consider a different brand from the truck they currently own for future purchases.
For full size and lifestyle trucks, Ford was most popular, with consumers choosing the F-150 and the Maverick, respectively. The Toyota Tacoma was the top choice in the midsize truck category, and Tesla’s Cybertruck was the top choice for tech-forward models.has some suggestions for dealers, based upon the results off this latest survey.
There are still plenty of post-pandemic truck shoppers out there, eager to buy and searching for deals online. Buyers are seeing trucks in a new light, post-pandemic, and many have been waiting for prices to normalize before buying. Online advertising atDon’t be afraid to suggest several brands. For many truck owners, factors like size, lifestyle, and price are more important than brand. Giving shoppers options could keep them within the truck category — and at your dealership.
Educate your staff on how to talk about electric trucks. The idea of electric trucks is still new to most shoppers. Make sure your staff feels confident when discussing their benefits. Your shopper might not buy electric this time around, but chances are their5 years ago, the idea of an electric pickup truck was ludicrous. But that was before Tesla announced its futuristic Cybertruck, which is destined to be either a huge sales hit or the biggest marketing disaster since the Tucker.
Tesla may have the most interest, but Ford and Chevy are poised to get their electric pickups to market ahead of Tesla. Here atchromium and carbon fiber galactic headquarters, we don’t care which brand succeeds, just as long as some of those monsters become zero emissions ambassadors for a carbon free future soon.
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