With the Democratic campaign to unseat President Donald Trump already well underway, a group of music industry veterans-turned-activists are announcing a new initiative entitled 46 for 46, described as a 'strategically planned series of 46 unique concerts in 46 different cities in the states that matter most during the lead up to the 2020 election.' The goal: to help launch the Democratic presidential nominee into the White House using the power of music.
to represent Wisconsin's 7th district in Congress. Frenette had never held or run for political office before, making his headlong leap into the political fray nothing if not a bold move. But as with so many others, Trump’s shocking win in 2016 had shattered the sense of complacency he had built up over the previous eight years.
“The concert sold out and we raised the most money in a single evening than Tammy had ever raised in her entire political career,” says Frenette of the concert, which raised an estimated $146,000 from more than 2,000 attendees. “And we didn't even try. It was astounding.” Primarily designed to target voters in the swing states that went for Trump in 2016, 46 for 46 entails recruiting artists who either hail from or live in those states -- or who at least have some association with them -- to play one or more concerts on their home turf in the critical months leading up to the election.
Other potential outreach components include voter registration efforts; guest speakers including local politicians, activists and community leaders; partnerships with community organizations; and fundraising efforts to benefit the Democratic presidential nominee, as well as state and local Democratic candidates. As Frenette envisions it, the participating artists will each exercise a heavy hand in informing what the concerts look like and what kind of partnerships are formed.
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