As the president of Dr. Seuss Enterprises, Susan Brandt is tasked with managing an iconic brand. Here, she shares some ofher most powerful lessons for running the business, which come from Theodor 'Dr. Seuss' Geisel himself.
As head of Dr. Seuss Enterprises, I get to ensure that these lessons are passed onto the next generation. I believe in these lessons, so this work truly reflects who I am and the values I treasure.”“Look at me! Look at me now!” Actually, I try to remember it’s not about me, it’s about the property. The true genius behind all things Dr. Seuss is and was Theodor Seuss Geisel.
“Make up your mind.” I don’t agonize over decisions. We never have all the data we want to make decisions. I evaluate what information is available and then I act. “Just tell yourself, Duckie, you’re really quite lucky.” I constantly remind myself just how lucky I am to have the privilege to work with the team I have at Dr. Seuss Enterprises and on the body of work we have been given to safeguard.At the start of her career, Brandt had no real “purpose” other than to do work that she was passionate about and to work in a creative field.
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