Consultant and author Sumar Sarkar contends that 'disruption is, in fact, driven by changing customer needs – and that only those companies that truly understand their customers can succeed.' Check out five strategies to stay ahead of the curve.
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If you're a founder, in the C-Suite, or deep into the customer experience on the work front, Sarkar has a warning. “If you’re not focused on your customers, they will leave as soon as they find a viable alternative, and their departure is only a matter of time.” According to Sarkar,"These ill-fated approaches are built on an outdated understanding of the market – a time when baby boomers were swayed by advertising, when developing nations wanted whatever was “American,” and when consumerism was the rule of the day.
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