5 strategies to grow site traffic in 2020:
Free tools are traffic magnets. Ebooks, reports and simple pdfs are a thing of the past. If you want someone to opt-in to your email list or engage with your website, create a tools people can use. Checklists, calculators, planners, templates, etc. Bloggers love to link to them and share them with their audience. For instance, a cool free tool that I just came across today is afrom the company logomyway. With this tool, you can create a free logo for your company using one of their templates.
And this was the first time I ever came across a content partnership. At the time, a little-known company called BuzzSumo was trying to get off the ground. They are a content marketing company that allows marketers to find content that performs best. They have tons of data on what makes content successful and they are widely known now.
BuzzSumo partnered with OKDork to share some of their amazing data and created an in depth article about what makes a blog post go viral. Look for potential ways to partner with other content creators to gain further reach.One of the great challenges a content marketer faces is constantly creating new content. There’s always a need to feed the beast. However, one trend I’ve been seeing over the past 18 months and expect it to increase is to multiply current content.
For instance, can you turn that blog post into a podcast, YouTube video, a dozen Tweets and a Instagram Story? Or how about syndicate the blog post on a popular site in your industry and republish it to
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