5 things first-time investors should know about Uber’s IPO

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5 things first-time investors should know about Uber’s IPO
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Thinking about investing in Uber's IPO? Read this first

Think carefully before you decide to hop onboard. In recent months, financial experts have been listing the issues retail investors, especially newcomers to IPOs, should be aware of. Chief among them: Uber is losing money. Buckle up: In 2018, Uber UBER, +0.00% reported an operating loss of $3 billion on revenue of $11.3 billion, and its accumulated deficit reached nearly $8 billion at the end of last year.

2. Many investors believe they should invest in what they know Some novice investors may think they know Uber. Actually, they don’t. Knowing the brand and knowing the investment risks and rewards are two different things, said Monica Dwyer, vice president, wealth advisor at Harvest Financial Advisors in West Chester, Ohio. “People will invest in the things they know,” she said. But familiarity with the brand and emotion are not the best reasons to make an investment, she said.

“When an IPO is ‘hot,’ appealing to many investors, the demand for the securities far exceeds the supply of shares. The excess demand can only be satisfied once trading in the IPO shares begins. It is unclear how ‘hot’ the offering will be until close to the time when the shares start trading. Since ‘hot’ IPOs are in high demand, underwriters usually offer those shares to their most valued clients, the SEC adds. It describes IPOs as “risky and speculative.

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