With so many things out of our control due to the coronavirus crisis, it can be useful to focus on what’s still within our control, like how we communicate with customers.
With so many things out of our control due to the coronavirus crisis, it can be useful to focus on what’s still within our control, like Here are five tips to help maintain your connection with customers during this anxiety-inducing time:Every day, I receive ads and messages in my inbox that are “generic” brand promotions, clearly written and created long before the pandemic started.
How can you tap into the most helpful attributes of your product or service and make them relevant during this time? Turn up your empathy here: If women make up a key part of your customer base, recognize many are dealing with unprecedented challenges while sheltering in place, from balancing paid work with primary caregiving responsibilities that may include childcare, eldercare, home schooling, cooking, cleaning and food acquisition — all while trying to stay healthy themselves.
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