The Caden sisters were inspired to found a fashion company to make women feel more comfortable during and after pregnancy. They launched Belly Bandit with great success, thanks in no small part to their impressive celebrity following. Here, Lori Caden shares her tips.
With Belly Bandit, the Caden sisters are making waves in the fashion industry for new and expecting moms. Belly Bandit products – C-Section Recovery Undies, Belly Wraps and Mother Tucker Leggings – provide women with much-needed support for pelvic and back pain before, during and after pregnancy. When launching their business 10 years ago, the Cadens gained a huge celebrity following including Molly Sims, Kourtney Kardashian, Christina Aguilera, Kelly Rowland, and Jamie-Lynn Sigler.
We’ve found that our celeb fans share their favorite products with their friends. Securing just one fan has been a great way to get Belly Bandit into the hands of many high-profile mamas. Lori Caden was inspired to launch Belly Bandit in 2008 after being asked while shopping for cat food at Target when she was “due” – when in fact she was a few weeks postpartum. She went in search of an answer to herblues and ended up developing the Belly Bandit belly wrap with her sisters.
Like most entrepreneurs, Caden finds running a business is not a 9-5 job. The greatest challenge she faces is making time for family and herself. “It’s easy to let work takeover,” she says. However, the positive impact Belly Bandit products have had on women’s lives inspires her to keep giving the company her all. “Our customers tell us that Belly Bandit products make them feel good about themselves and their bodies, and that gives me great satisfaction.
How can other young people tap into their life purpose? “Finding your life purpose can take time, but never stop searching,” says Caden. “Write down three things that you feel you’re really good at and then write down three things you love doing. See how they match up and start your search there. Don’t be afraid to hit some bumps along the way! It’s never too late to pivot, just make sure you know why you’re making the decisions you’re making and don’t be afraid to hit some bumps along the way.
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