Before you start filling your cart, remember these warnings about shopping on Amazon Prime Day from retail experts.
Amazon is famously a site where you can buy practically anything. But when it comes to Prime Day deals, it can help to temper your expectations for savings.
"It'll be a decently large event, but it still won't have the same level of products on sale that Black Friday typically has," says Ramhold."You should be able to find some solid deals on some items, particularly if you're looking for Amazon goods and services, but if you're looking for other brands and products, you might not see the discounts you want just yet.
Fortunately, a little preparation can also help you limit overbuying."Before Prime Day begins, make a list of items you genuinely need or have been wanting to purchase," says Weisberg."Savvy shoppers should monitor prices of items they intend to purchase before Prime Day to confirm they are indeed getting a good deal."Many customers who are infrequent Amazon shoppers might hold off on signing up for Amazon Prime membership, which secures perks like free shipping on orders.
"As the name suggests, only Prime members can shop the deals," says Ramhold."If you're one of those people who join Prime for a month to do your holiday shopping or to take advantage of Prime Day deals, then you may have to make a tough choice on whether to sign up for two months this time around or not."
However, being stuck without access might not be a total dealbreaker."The truth is that while this event will serve as Amazon's kickoff to the holiday shopping season, that doesn't mean you'll be able to buy everything on your list at the price you want during the Prime Big Deal Days sale," Ramhold says.Zach is a freelance writer specializing in beer, wine, food, spirits, and travel. He is based in Manhattan.
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