For all its success, PepsiCo is not immune to failure. Several product releases became historic flops.
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Despite these concerted promotional efforts, negative reviews and comments started to brew and it became known that the coffee drink did not tickle the taste buds of either soda or coffee lovers–at least at the time. It's been suggested that maybe the same drink would perform better in today's world, where coffee beers are a thing and Starbucks trips are a daily necessity. Would Pepsi give it another try? You never know.
Between this and the failure of Pepsi White, hopefully the beverage company has learned to shift their marketing strategy away from the color wheel.Pepsi X reared its ugly head starting in 2012 as a collaboration with the TV show"The X Factor." The new flavor was actually selected during"The Pepsi Flavor Audition Tour" where over 15,000 fans and contestants sampled and voted on their favorite new taste.
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