9 ways the pandemic has changed marketing and marketers:
“Without a doubt, the value of agility, whether it’s creative problem solving, adaptive thinking, platform reinvention or greater reliance on real time customer insights, has risen to the top of skills that marketers are looking to cultivate or hire. Gone are the days of assembly line marketing that cranks out so many campaigns in a given year.
Specific to cybersecurity, the pandemic was an inflection point. It has introduced trends like hybrid work that required new cybersecurity approaches for a lot of organizations. On top of that, the evolving attack landscape has really turned us into a wartime partner for our customers. That meant we had to show up with clear, thoughtful and on-point engagements when our customers really needed us.
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