A new report examines mega-influencer Aimee Song to determine her impact.
Author:Whitney BauckPublish date:Oct 16, 2019It's hard to believe it's only been three years since a handful of Vogue editors ignited an industry firestorm by calling influencers at fashion week "embarrassing" and "pathetic.
The report, which was undertaken by Launchmetrics, tracked Song's "media impact value" — which is calculated based on reach, media rates, media quality and content quality — to gauge how much value she was able to generate over the course of fashion month.
Interestingly, though she had an overall bigger impact through her New York coverage, Song's best-performing post was actually a shot from Paris Fashion Week in front of the Place Vendôme. That post earned $101,709 in media impact value, while her second-highest performing post — a sponsored partnership with L'Agence posted on the first day of NYFW — earned $91,429. Her third best performing post featured her own clothing line, Song of Style.
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