Given his Northern California upbringing, it may seem natural that Michael Preysman would start Everlane, a clothing retailer focused on innovation and environmentalism, but that wasn't his plan
Michael Preysman, founder and CEO of Everlane, the San Francisco–based brand known for $100 cashmere and transparent pricing, attended the same Cupertino high school as Steve Jobs. In his free time he picked berries and foraged for mushrooms with his parents and brother.
Given his only-in-Northern-California upbringing, it may seem natural that decades later Preysman, 33, would start a company focused on innovation and environmentalism, but it wasn’t part of his grand plan. “I thought I wanted to end up in private equity,” says Preysman, who graduated with degrees in economics and computer engineering from Carnegie Mellon...
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