“I had a very comfortable life, but I wasn’t really feeling like I had a purpose,” the founder and CEO of e-commerce marketplace Daraz tells CNBC Make It.
"It doesn't matter if you're a man or a woman or you live in a big city or a rural area … Everybody has the same opportunity both as a seller to start a business, as a customer, you also have access to the same type of quality service."
How did this 41-year-old turn his startup into one of South Asia's e-commerce players? Mikkelsen shares his top tips with CNBC Make It.Mikkelsen left investment banking in 2015, a time when there was"so much hype around tech startups."But he said it was nevertheless important to do his due diligence in assessing opportunities and finding target consumers.
Mikkelsen also moved to Pakistan, where he lived for three years and spent much of his time traveling to the rural areas to understand the people, their culture and needs. "E-commerce is very fast-paced and people are always under pressure to get to the next project or the next target or the next campaign," he added.
"Our business model will never be done. We need to keep optimizing and changing for externalities in the markets and new trends.""This year … we're slowing down a bit to focus on getting the right customers on board and building the customer value propositions for each of the [business] categories," said Bjarke Mikkelsen, CEO and founder of Daraz.
"We have more than 40 million active customers on the app every month, and we have more than 100,000 sellers on our platform where we're really creating opportunity and making lives better," he added.The final piece of advice Mikkelsen has for entrepreneurs is to approach their journey with the"sink or swim" mindset.
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