How to start your own (succesful) club night.
If you can, don't make it your prime source of income. Ideally get it to supplement your day job. This keeps it fun- it's not a disaster if no-one turns up, you won't feel the need to harangue and cajole your friends into coming. Build it and they will come of their own accord! I started Local when I was a marketing assistant at a record label and beginning to get really bored of writing never ending promo reports.
If you think about it, you're likely to be in a club for anything from 2-5 hours, so you need little journeys to break that up - whether it's going for a cig, getting up to nonsense in the loos, dancing, queuing for a drink, finding a mate; all these are how we break up our time and keep us from getting bored.For me this is what it's ALL ABOUT. Getting people to dance and lose their shit. This is where your programming comes into play.
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