So you're a Portillo's fan, huh? A 3-hour-wait-in-the-sun-level fan? Well, then be sure to bring your sunscreen. And a compass.
to North Texas over the next few days in anticipation of opening its first location in Texas this fall., and it promised to be an event for Chicago ex-pats, hot dogs and Italian beef lovers in general. With great anticipation, I entered the address into the GPS and the journey began in time to arrive 30 minutes before the start time, just in case there was a line or something.complex.
We asked a Grandscape employee on a golf cart where the Portillo’s truck was. “Oh, you can’t miss it. You’ll see all the cars.” But we couldn’t see all the cars. Many of us at this point had probably walked close to a mile in 100-degree weather for close to half an hour. We were hungry , a bit cranky and wanted a Portillo’s fix. Drenched in sweat, hair looking and feeling like a wet mop, legs sore, our little group of a dozen or so brothers in arms in the Great Portillo Beef Truck Hunt of ’22 finally found it, but we had to be within about 50 yards before the truck and the extremely long line of people waiting was even visible.
Before leaving, however, we soaked up the wonderful aroma and talked with a couple of Portillo’s reps: Sara Wirth, senior manager of public relations, and David Fisher, a field marketing coordinator.
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