It's become a fashionable, even lucrative philosophy. Does that mean it's lost its radicalism?
But if 2013 was the year that body positivity tentatively approached the mainstream, 2014 was the year that itthe mainstream, as more and more fat people went viral for their activism in providing liberation from fatphobia and strict body standards. Videos like Whitney Thore’s
normalised fat bodies in spaces we may have not seen them represented previously and currently stands at almost two billion views. Just a few months later, Lena Dunham took overAlready, however, there were worries within the activist circles that birthed the movement that body positivity was being sanitised for the public. Asat the end of 2014, “Today’s body positivity focuses too much on affirming beauty and not enough on deconstructing its necessity.
"Brands have taken a short break from selling 'Instagrammable/Kylie Jenner-esque' beauty, to selling 'ethical' beauty under the guise of body positivity and body inclusivity," adds Stephanie. Those words may sound extreme, but they're equally prescient. While body positivity has never been more palatable, there have been multiple moments since hitting the mainstream that brands and hashtags have taken body positivity out of context, and used the term to further oppress the fat people who originated it. Take, for instance, the 2018 Times Square billboard produced by Flat Tummy Co which usedto promote their appetite suppressants.
But in spite of all the faults and failings that have come part and parcel of the body positivity movement in the past decade, it’s undeniable that acceptance of the movement -- even in a watered down form -- is a societal win. We now live in a world where fat women are more visible than ever before.
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