The partnership sees the music distribution company working with Pepsi to cultivate the talents of 12 of its artists.
The artists arrived to Pepsi Music Lab’s location at 10 Jay Street on Oct. 25 for an opening ceremony and gathering at the location. On Oct. 26, the industry hopefuls were treated to a series of workshops, first from independent rapper LaRussellwho advised the singer-songwriters on how to build their personal brand-building through social media and marketing tools.
Sandwiched in between a press training workshop, Roc Nation senior vice president Lenny S spoke to the selected artists about the importance of developing and maintaining their connections, while choreographer Laurieann Gibson gave performance coaching and choreography lessons to help improve their stage presence.Freako Vasquez
“I’ve been following LaRussell for a while, and his drive and the way he approaches his social content and holds himself in interviews is really inspiring. It constantly gives me the motivation and redefined my purpose and an artist,” Queens native AKINYEMI added of the the rapper’s Oct. 26 workshop.
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