A Marketing Expert Explains Why Losing 'Royal' Won't Hurt the Sussex Brand at All

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A Marketing Expert Explains Why Losing 'Royal' Won't Hurt the Sussex Brand at All
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Prince Harry and Meghan Markle will have to drop 'royal' from their Sussex brand after their royal exit, but a marketing expert says it won't hurt them.

"They will lose some value from the Sussex Royal brand but my belief is that Prince Harry will always be Prince Harry therefore in the UK market, the American market, and the global markets that recognize the British Royal Family, I’m not sure taking it away will have a huge impact," she said.

have still made it clear they aren't happy with the decision, to which the Queen reportedly pressured them to agree., Harry and Meghan pointed out that"there is not any jurisdiction by The Monarchy or Cabinet Office over the use of the word 'Royal' overseas.

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