Arkansas' 'truth in labeling' bill is set to take effect this week, banning the use of meat-related terminology to describe meatless products. But on Monday, the ACLU said it had filed a free-speech lawsuit on behalf of veggie-meat maker Tofurky.
If you think a veggie burger sounds unappealing, wait until it's listed as a"vegetable-based protein" on a restaurant menu.
That's how it could appear in Arkansas, the latest in a string of states to pass bills that control how so-called fake meat is marketed. The state's "truth in labeling" bill is set to take effect this week, banning the use of meat-related terminology to describe meatless products. The bill's authors say it's an effort to"protect consumers from being misled or confused." But veggie-meat maker Tofurky says it won't be silenced.
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