It takes four hands to open this new condom. It was created as an effort to highlight the importance of consent.
It takes four hands to open this new condom, created by an Argentine company in a bid to highlight the importance of consent.
The"Consent Pack" of condoms was designed by ad agency BBDO Argentina for Tulipan, a company which sells adult toys and condoms. "If it's not a yes, it's a no," and"Without consent there is no pleasure" says the tagline in the promotional video, along with the hashtag #PlacerConsentido, or"permitted pleasure."¿Por qué esta cajita solo se puede abrir de a dos? Porque así funciona el consentimiento en las relaciones.
— Tulipán Argentina March 27, 2019 Another tagline reads:"Consent is the most important thing in sex." The pack's"unique system" requires four hands -- or two people -- to agree to open it, by clicking four buttons on the top and sides of the box at the same time. Read MoreEn el sexo vale todo solo si se respeta una regla: el consentimiento de ambos para hacerlo. #PlacerConsentido 🌷 pic.twitter.
— Tulipán Argentina March 27, 2019 Executive creative directors of BBDO Argentina, Joaquin Campins and Christian Rosli, said in a statement to CNN:"Tulipan has always spoken of safe pleasure, but for this campaign we understood that we had to talk about the most important thing in every sexual relationship: pleasure is possible only if you both give your consent first.
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