Flor et Lavr is a new collection from Ulyana Sergeenko’s former right-hand man.
For many years, when Frol Burimskiy came Paris for couture week, it was always a big production. As the business partner of Ulyana Sergeenko since 2011, he was backstage by her side after each of her grand, Russian-themed collections, which made him a regular, albeit below-the-radar, presence.
“If you want to bring something into the world, it has to be unique,” he said from the high-end hotel suite where he has set up a showroom along with fellow Russian designer Maria Belik. “I love things that have craftsmanship; I love things that have sense….And for me, working in the fashion industry since I was 17, I’ve had a chance to see what harm is done. So that’s why I came up with this concept.
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