We all know political polarization is weighing down approval for sitting POTUSes. It’s also sapping our interest in historic ones — which could spell bad news for one Washington cottage industry.
The long weekend formerly known as George Washington’s Birthday may now be known as Presidents Day, but the country is in no mood to celebrate. | AP PhotoThe White House Historical Association was founded by Jacqueline Kennedy, and for the past four decades it has partially funded itself via the sales of annual Christmas ornaments depicting things like Warren Harding’s presidential railroad car or Benjamin Harrison’s introduction of electrified White House Christmas tree lights.
If that view is gaining a foothold among not-especially-radical folks who’d otherwise be glad to pay $24.95 for an ornament featuring Lyndon Johnson’s 1967 Blue Room Christmas Tree, it’s probably even more pronounced among the general public. Even the comparatively few president books that are due out this year suggest readers’ curiosity isn’t consumed by larger-than-life statesmen. Instead, they’re focused on what Bruce Nichols, the publisher of Little, Brown and Company, described to me as “non-canonical” chief executives. For instance, a rare biography of James Garfield is due this summer.
That new reality may complicate life for the Washington cottage industry built around the assumption that America is always hungry for trivia and wisdom about presidents. Priced in the five figures, the five-part workshop’s early clients have included Lockheed Martin and Eli Lilly.
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