MediaTek has a new chip with a radical design coming, and we spoke to the company to understand more about it and the benefits it will bring.
For its next major smartphone chip release, MediaTek is planning something big, and it says it will be “a radical departure from conventional thinking” when it comes to processor architecture design.
Related “We think we will have over 50% market share for Android in the European market this year, so more than half of the Android phones there will be powered by MediaTek. In the U.S. market, we probably are a little lower, probably around 45% of the market for Android by volume.” Amazon is MediaTek’s biggest customer in the U.S., with everything from its Fire smart televisions to the Amazon Fire Max 11 tablet being powered by the company’s chips. MediaTek is making inroads into automotive too, having struck a partnership with Nvidia recently.
Chipmakers like Qualcomm and Apple have traditionally used a multi-core design with a mixture of big and small cores, where basic tasks are handed off to the less power-intensive cores, leaving the larger cores to handle tougher tasks like gaming and multitasking.
The evolution of Android and foldables As it crafts the new processor, MediaTek is also looking at how Android is evolving, as well as the new wave of hardware that will be running it. “We’ve had some success in flips and foldables already, and I think that trend is going to continue,” he said. “The big screens and ability to run multiple applications draw heavily on the CPU in the architecture, maybe more than even a traditional bar phone. Our architecture will bring advantages there. We genuinely believe it will give a better user experience for a whole bunch of use cases. We’re pretty excited about it.
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