A science-based guide to giving a genuine apology

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A science-based guide to giving a genuine apology
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Make it count.

Getting an apology right is something we talk about a lot more these days—whether it’s regarding a public figure who screwed up, or any of us when we wrong a friend.

Psychologists, social anthropologists, and even marketing researchers have long been trying to crack the code for the perfect apology. Their work brings us closer to a scientifically proven way of saying you’re sorry, and reveal the reasons why you should do it in the first place.Genuineness is often overlooked, but it is a key element to a good apology.

calls these halfhearted expressions of remorse “nonapologies” or things that look like apologies, but don’t actually show regret, and therefore, make a situation even worse.make an apology more effective“Facial expressions such as eye contact, watery eyes, crying, vocalization, are certainly important cues for how an apology will be received,” saidEmpathize with the person you’re apologizing to

“Empathy had clearly the larger impact on how respondents rated their satisfaction,” said Roschk. For him, it made sense, as we can usually tell when we’re on the receiving end of a dishonest apology.

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