This is how retail trends will be defined by resale in 2020.
Is another "Brad-mance" brewing? At last night's National Board of Review Awards Bradley Cooper, who introduced Pitt for the best-supporting actor award, shared a story of returning a jacket he’d accidentally left behind after a Los Angeles Philharmonic concert last summer. “I went home with Brad Pitt’s jacket, and I’m not going to lie to you, I tried it on. And you know what? It felt really good,” Cooper told the Cipriani crowd. “And that’s the power of Brad Pitt.
That was one of the findings of TheRealReal’s 2010s Retrospective report, which the company will release today. Supreme was ranked number one in the company’s list of the top 10 brands with the strongest resale value for the decade. The standout item for the brand was a box logo hoodie.
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