Technology is forcing companies to evolve faster than ever. The most critical component of transformation success is a strong CMO/CIO partnership.
Technology is forcing companies to evolve faster than ever. Countless books and articles reference the digital age as a revolution where speed drives success.
Historically, marketing and IT have been two of the most siloed departments in an organization. But the rise of MarTech is changing the game, and the CIO and CMO roles are finding more areas of overlap. The technical demands on CMOs are growing, and many do not have the technical background needed to effectively manage the MarTech stack, or a full understanding of the total technology footprint and how the MarTech stack needs to integrate with the rest of the technology the organization relies on.
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