If you find your grays lacking luster, here's an expert tip to brighten the strands back to an icy platinum: Grab a purple shampoo. 🟣 Here, a curl and silvering expert breaks down why.
If you're new to the purple shampoo game, know that you can't expect to use it like your traditional cleanser; for example, you need to let the product marinate on your strands a bit longer than normal. Feel free to follow our detailed guideAs for how often to use it? Sorry to say, there's no specific schedule to follow. Everyone's hair is different, but we recommend using it once every week or two, then building it up from there until you find your own cadence.
"When you start using purple shampoos, you'll know when it's too much very quickly," adds Brown. But don't fret too much if you've tinted your hair lilac—Brown says after two or so washes all the extra pigment should fade, and you'll be left with a beautifully cool hue.This ad is displayed using third party content and we do not control its accessibility features.Yes, gray hair can turn brassy and dull—but a purple shampoo can easily brighten up the silver strands.
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