Escaping the onslaught of ads for Anna Wintour’s “MasterClass” on Instagram should be a master class of its own
Photo: Taylor Hill/Getty Images . And while I had my reservations, I just couldn’t resist the value prop of learning from someone who has led Vogue for 31 years; has hired and fired hundreds of people; and who is indubitably the most influential and powerful person in fashion, an industry she has spent her entire career upholding and enabling . Plus, the only new and surprising thing we’ve learned about her in the past several years is that she loves a flip-flop.
I hadn’t heard of the platform before now, but it looked promising: Anna Wintour is notoriously private, a woman who rarely reveals herself — here she was offering a chance to get inside her head. Again, I had strong reservations: Part of Wintour’s extreme privacy is her tendency to stay mum on the controversies and criticism she’s received while head of Vogue over the years.
Part of the magazine’s efforts to remain in the Zeitgeist involve turning Wintour into a brand in her own right and placing her at the forefront of its PR efforts. Take Vogue’s “Go Ask Anna” video series, launched earlier this year and billed as the “anything-goes, see-what-Anna-really-thinks video series.” Mostly it gives the impression that taping is being squeezed in in between meetings.
Other controversies — her mutually advantageous relationship with Harvey Weinstein, or the John Galliano goodwill tour she launched following the designer’s anti-Semitic comments — are not addressed. “It’s very important to understand how your work fits into a much larger cultural narrative,” she says in the session on editorial decision-making, and I can’t help but recall the time in 2012 when Wintour gave Asma al-Assad, the wife of dictator Bashar al-Assad, a full Vogue spread.
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