After a report said Meta was planning to release ad-free Facebook and Instagram subscriptions to Europe, this is launching in November.
After a report said Meta was planning to release ad-free Facebook and Instagram subscriptions to Europe early this month, Meta announced this service is launching in November – but, of course, it will be for European users only. According to a blog post, users will be able to subscribe to both Facebook and Instagram for €9.99/month or €12.99/month via Apple/Google in-app stores. This approach is similar to what other companies do, as Apple and Google charge a 30% fee.
In its ruling, the CJEU expressly recognised that a subscription model, like the one we are announcing, is a valid form of consent for an ads funded service. Meanwhile, advertisers will be able to continue running personalised advertising campaigns in Europe to reach those who choose to continue to receive a free, ad-supported online service.
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