Democrats are pumping an unprecedented amount of money into advertising related to abortion rights, underscoring how central the message is to the party in the final weeks before the November midterm elections.
With the most intense period of campaigning only just beginning, Democrats have already invested more than an estimated $124 million this year in television advertising referencing abortion. That’s more than twice as much money as the Democrats’ next top issue this year, “character,” and almost 20 times more than Democrats spent on abortion-related ads in the 2018 midterms.
The Democrats’ overwhelming focus on abortion may not be surprising given the reversal of Roe v. Wade and the wave of Republican-backed abortion bans in more than a dozen states that followed. But the strategy still marks a sharp departure from the party’s focus in recent years on former President Donald Trump and other issues like the economy, education and health care.
Television advertising data reveals that Republicans, too, have invested millions of dollars in abortion messaging. But most of those ads ran during the primary phase of the campaign this spring and summer as Republican candidates touted their anti-abortion credentials. The number of Republican ads aired referencing abortion has gone down each month since May.
Democrats, meanwhile, have released a new wave of abortion-related ads targeting statewide Republican candidates across North Carolina, New Mexico, Minnesota, Arizona, Colorado and Florida. Abortion is also a regular topic for state legislative candidates in competitive districts in California and Florida. Republican House candidates are under attack for opposing abortion rights in congressional districts in upstate New York, Connecticut, Michigan and Indiana.
“For doctors like me, it is our job to make sure women have the support they need to make decisions that are right for them. But Adam Laxalt disagrees,” the doctor says on one ad.In an op-ed last month, Laxalt tried to push back against the flood of abortion-related advertising against him.
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