Okay, Pharrell coming through with the DESIGN. adidas
Shot by famed photographer, Collier Schorr, the campaign covers a broad range of topics that fall under the umbrella of female empowerment. From discussions of gender and sexuality to bodily autonomy and access to healthcare,"Now Is Her Time" rings out like a rallying cry in an age when it feels more urgent than ever."It's been an uphill battle for women for a long time," says Syd.
The unisex collection features a variety of apparel and shoes in familiar adidas silhouettes with a colorful twist. Described in a press release"as a democratic offering that promotes choice and options for individuals," the new pack puts emphasis on words like"Create,""Empathy,""Breathe," and"Thoughts" as talismans for an empowered future."Now is her time to be powerful. Now is her time to run the world. Now is her time to teach us all.
The adidas Originals by Pharrell Williams"Now Is Her Time" collection goes on sale August 31 online and in select retailers worldwide. Check out images from the new campaign below:
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