The German sportswear giant, which has distributed the line, is the latest company to end its ties with the artist after offensive and controversial interviews.
Newcomer Zethphan Smith-Gneist Holds the Screen With 'Tár' Star Cate Blanchett in Film's Most Talked-About Scene
It added that after “a thorough review,” the company “has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies. Adidas will stop the Adidas Yeezy business with immediate effect.” It also shared some business details about the decision. “This is expected to have a short-term negative impact of up to €250 million on the company’s net income in 2022 given the high seasonality of the fourth quarter,” the firm said. “Adidas is the sole owner of all design rights to existing products as well as previous and new colorways under the partnership.”
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