A new report suggests that Kanye West's anti-Semitism helped Adidas end a partnership they had already wanted over
By October of that year, Ye wanted to be named creative director of Adidas, prompting executives to hold a meeting to weigh options on how to deal with the increasingly controversial designer. Options reportedly included running Yeezy as a standalone brand , buying the Yeezy trademark and running the brand without Ye, or “immediate mitigation,” meaning to part with Ye completely, sell off the remaining Yeezy products, and replace them with other revenue streams.
” after a September offer to end the partnership, on the heels of his split with Gap, failed to please the rapper.
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